Save Yamuna Campaign

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" THINK YAMUNA, SAVE YAMUNA "

Yamuna is considered India's most-sacred rivers, the river is seen not just as a water body but as an eternal spiritual goddess who supports and participates in Lord Krishna's pastimes when He comes to earth. However the river is declared dead, two primary factors—depletion and pollution—have caused the Yamuna crisis. The main objective of the brand campaign is to make people aware about the plight of river Yamuna and what all factors are the main reason for river's pollution. Further more the campaign enables viewers to understand how their contribution is significant to save the river from more damages that can occur in the future.

Let's take pledge to save our environment from the prevailing damage and conserve our resources.

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